Welcome to The 4^th International Conference on Business Sustainability and Innovation  (ICBSI2024)

Smart Sustainability: Navigating the Future with Innovation and Resilience

All accepted papers will be published in MyCite journals, and selected papers will be considered for publication in SCOPUS-indexed/ ERA-indexed journals.

In the contemporary digital era, the pursuit of sustainability has never been more critical. The concept of Smart Sustainability is rooted in the recognition that the world faces significant environmental challenges, including climate change, resource depletion, and pollution. These challenges require a comprehensive and integrated approach that leverages the latest technological advancements to promote sustainable practices and mitigate the negative impacts of human activity on the environment.

We cordially extend an invitation to a diverse community of thought leaders, researchers, practitioners, and innovators to convene and explore the areas where smart technologies and sustainable practices can converge. Our ultimate objective is to create a more sustainable future, and we firmly believe that by exchanging ideas, promoting partnerships, and generating innovative solutions, we can achieve this goal. The Graduate School of Business at Universiti Sains Malaysia is pleased to invite you to participate in The 4th International Conference on Business Sustainability and Innovation, scheduled to be held from October 3rd to 4th, 2024 at Olive Tree Hotel, Penang. The conference will provide a forum for this exchange, and we welcome all who are interested in transcending geographical and disciplinary boundaries to join us.

The conference's main theme is "Smart Sustainability: Navigating the Future with Innovation and Resilience". We welcome papers on any subject related to smart technology, business sustainability, business innovation, and academic approaches to business sustainability. All accepted papers will be published in MyCite indexed journals. Selected papers will be considered for publication in Scopus/ERA indexed journals.

• A networking platform for researchers and practitioners to exchange research experience and ideas on business sustainability and innovation in the current digital era.
• To promote joint efforts to create a sustainable and innovative business marketplace.
• To enable participants to establish international collaborative research.
• To evaluate the state of academic and practice-based knowledge related to business sustainability and innovation.

The following list covers some of the topics to be presented at the conference. We also welcome papers on other subjects related to the conference objectives.

• Sustainable Accounting and Governance
• Financial Research for Emerging Sustainable Markets
• Innovation in Operations Management/Sustainable Supply Chain Management
• Social Innovation and Sustainability
• Global Strategies and Organisational Behaviour
• Green Marketing and Responsible Consumerism
• Human Values, Ethics and Corporate Social Responsibility
• Digital Business/Economy/Marketing
• Digital Human Resource Management/Human Capital Management
• New concepts in Innovation
• Case studies on sustainable innovation
• Climate Change Management
• Disaster and Crisis Management
• Natural Resource Management
• Environmental Policies & Governance
• All business and management areas related to sustainability and innovation